Experience
UX Researcher, Clearlink
Oct 2024 to now
- Lead UX research across four marketing teams and about 22 telecom, satellite, and home security brands, using interviews, usability studies, behavioral analytics, and experimentation to inform test strategy and experience improvements.
- Built a repeatable research system combining Looker, GA4, Microsoft Clarity, VWO, live-page reviews, and stakeholder input into evidence-backed personas, journey maps, empathy maps, friction lists, UX audits, and test opportunities.
- Plan and conduct qualitative research including moderated interviews, usability studies, preference/comprehension studies, and evaluative research; synthesize findings into product and experimentation recommendations.
- Analyze A/B tests alongside behavioral and funnel data, separating observed evidence from interpretation and identifying gaps that limit what teams can conclude from test results.
- Identified a shared-system fault that created a test-integrity risk across live experiments, traced the tests at risk across four teams, and incorporated recurring integrity checks into the research/testing workflow.
UX Designer / UX Researcher, ZYTO Technologies
Aug 2021 to Jul 2024
- Led end-to-end research for a full website redesign, using user interviews, usability studies, surveys, and competitive analysis to set direction before design started.
- Built personas and journey maps that gave product and engineering a shared picture of customer pain points and helped prioritize experience improvements.
- Turned research into storyboards, user flows, site maps, wireframes, and high-fidelity prototypes in Figma, FigJam, and Adobe XD.
- Ran performance testing across web pages and drove fixes that made the site noticeably faster.
- Partnered with product managers and developers so designs met user needs, business goals, and technical limits.
UX/UI and Website Designer, Freelance
Jun 2019 to Aug 2021
- Ran discovery with clients to understand their audiences, then designed and built sites in WordPress and Wix around those needs.
Education
BS, Human Experience Design and Interaction, Utah State University
Expected 2027
Skills